Setting Up a Facebook Marketplace Account: A Guide to Boosting Your Business Sales – If you’re a business owner and want to expand your customer base, Facebook Marketplace is the way to go. With 800 million people in 70 countries using the Marketplace every month, it’s a huge platform where individual buyers and sellers meet. Selling goods on Facebook Marketplace is a smart move, as it offers a tool for boosting business sales like no other distribution channel.
What is Facebook Marketplace and How Does it Work?
Facebook Marketplace is a platform where users can buy and sell products to other Facebook users. Users can explore entire Marketplace, browse categories, join groups or go straight to the stores they prefer. Each choice tailors the products shown to a particular user to match their interests. Whenever anyone wants to purchase anything on Facebook Marketplace, they complete the transaction via Messenger.
The Marketplace brings a rapidly expanding group of qualified buyers eager to make a purchase. When users throw in quick product categorization and built-in interest targeting, they have a tool designed to boost sales.
Set up Your Account
To get started, you don’t need a separate Marketplace account; you can make your first sale using your personal or business account. Simply click on the Marketplace icon and then choose to “Sell Something” from the left-hand menu. Next, select the type of product you’re selling from the three choices available – Items for Sale, Vehicles or Housing – and build the product listing.
When building the product’s listing, you need to provide the following information: categorization, what you’re offering, location, price, a summary, and up to ten product images. Once you have entered this information, click “Next” to select your target audience. Finally, click “Post”.
After you’ve listed your first item, Facebook builds a Marketplace profile for you, and when you sell a product on Facebook Marketplace, it will be added to your “store” automatically. You can find your “store” on your company’s Facebook page under the “shop” tab.
How Does it Work for Merchants?
Facebook is expanding Marketplace’s capabilities by allowing merchants to link their Marketplace account to payment processors such as Shopify and BigCommerce. Although you’ll still start every conversation with customers through Messenger, any items purchased via your Facebook Shop will be automatically processed through the payment processor you have selected.
Badges for Sellers
To help you establish your platform image, Facebook offers two different badges – the “Badge for Being Extremely Responsive” and the “Community Recommended Badge” – that help increase brand trust and probably acquire more customers.
1. Can anyone sell anything on Facebook Marketplace?
No. All listings must comply with Facebook’s Commerce Policies. Facebook Marketplace is not open to all business types.
2. Is Facebook Marketplace only for individuals?
No. Anyone can join Facebook Marketplace, including businesses.
3. Is it safe to sell and purchase products on Facebook Marketplace?
While transactions on Facebook Marketplace are generally secure, as with all online marketplaces, users must be cautious and use safe payment methods to avoid scams.